Why do you charge set up fee?
Set up or digitizing as it's called, is the process of converting your provide artwork into a special stitch file for embroidery. Every file is unique, so digitizing is quoted at a custom fee, based on the complexity and difficulty of digitizing your artwork. Most design starts at $50.00
Why do you ask for a deposit?
Because of the nature of the business(Custom Embroidery), all jobs require a minimum non-refundable deposit of 50% before the order can be processed.